Give your next campaign a head start.
The brief is ready. Now it needs to become a calendar, posts for each channel, answers to customers and a report for the team.
Magic Relay brings that work into the agent you already use, with your brand’s voice, past campaigns and results alongside it.
Here’s the week, in Kettlebird’s voice.
- MonThe story behind the blendLive
- WedA brewing guideScheduled
- FriLaunch dayFor your OK
- A calendarMon, Wed and Fri
- Posts for each channel10 posts on 5 channels
- Answers to customersFrom your product info
- A report for the teamReady on Monday
Start with what your customers care about.
Kettlebird Coffee has a new blend coming on Friday. There’s a product story to tell, but a week of “coming soon” posts won’t give people much to care about.
Magic Relay brings past content and customer questions into the planning conversation. The team can build the launch around what people want to know: how it tastes, how to brew it and where it fits into their morning.
- How should I brew your darker roasts?
- Do you do subscriptions?
- Which blend for cold brew?
- MonHow it tastesThe farm and the people behind Copper HillFrom the brief
- WedHow to brew itFrench press, pour-over and cold brewAsked often
- FriWhere it fits your morningLaunch day, in the shop and onlineLaunch
Turn one brief into a week of posts.
The story behind the blend on Monday. A brewing guide on Wednesday. The launch on Friday.
Your agent turns the brief into posts for each channel, using the brand context Magic Relay provides. Review the drafts together, then let Magic Relay handle the schedule and publishing.
Meet the farm in Huila behind Copper Hill.
From one farm to your morning cup, in 6 photos.
Something new arrives Friday. Here’s where it comes from.
3 ways to brew Copper Hill: French press, pour-over, cold brew.
French press people, this one’s for you.
Coarse grind, 4 minutes, press slowly. The full guide is in the thread.
The first pour of Copper Hill.
Which cover: the bag or the cup?
Copper Hill is here, and so is the story behind it.
It’s here. Copper Hill is in the shop today.
Copper Hill is out. One farm, cocoa and orange peel.
Mention the launch week price?
When people respond, be ready.
“Will this work in a French press?” “Can I get it as a subscription?” “Where do you ship?”
Magic Relay gathers the comments, messages and mentions. Your agent helps answer routine questions and brings the conversations that need a person to the top.
“Where do you ship?”
Your product info doesn’t cover shipping outside the US. Check before anyone answers.
“Will this work in a French press?”
It’s great in a French press. Coarse grind, 4 minutes, then press slowly. Wednesday’s guide has the rest.
From your brewing guide“Can I get it as a subscription?”
Yes. Add Copper Hill to any Kettlebird subscription, delivered every 2 or 4 weeks.
From your product infoWalk into the meeting knowing what happened.
By Monday, the team wants to know how the launch went. Pulling together screenshots from different dashboards shouldn’t take the morning.
Ask for the posts that drew attention, the questions that kept coming up and how the week compared with previous weeks. Your agent uses the results Magic Relay supplies to build a report you can discuss and share.
It learns the brand behind the brief.
Kettlebird’s voice, product details, past posts and campaign results stay with Magic Relay. Each new week adds more context to the next planning conversation.
The brewing questions become a useful guide. A story customers responded to becomes an angle worth exploring again. The next campaign begins with what the last one taught you.
You spend less time explaining the brand from scratch, and more time deciding where to take it.
- EarlierMaple Oat launch
- Last weekCopper Hill launch
- NextA French press series
Kettlebird’s context
- Voice
- Warm, plain, a little nerdy about coffee
- Products
- House Blend, Maple Oat cold brew, Copper Hill New
- Customers ask
- French press, subscriptions, shipping New this week
- What works
- Brewing guides get saves. Origin stories get comments. Updated
- Campaigns
- Holiday box, Maple Oat, Copper Hill
Start a French press series: 23 people asked during the launch. Then bring back the farm story, your most commented post.
Build on what worked.
Free to start. Sign in, connect your accounts, then just ask. Using another agent? Connect it through MCP.
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